Geofencing marketing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.
Geofencing marketing is the ultimate tactic to engage mobile users. Leveraging mobile location data, mobile marketers can promote products and services and customers can receive personalized content based on their interests and needs. Through contextualized mobile marketing campaigns, marketers can transform existing apps into powerful marketing tools that improve user experience, drive visits to stores and boost revenue.
Let CN Digital Solutions help your business get an edge up on focused geofencing marketing today.