Successful digital display advertising proactively targets new customers by placing interesting, relevant ads in front of them when they’re most likely to convert. We go beyond targeting potential clients when they are on actively using their Search Engine. We show them your message on “the rest of the Internet.” Once we have identified a qualified client for you we will make sure that they are delivered your message on websites, social media, video sharing sites, and in their cell phone apps.
Display advertising is best for building awareness and keeping your business top of mind. For example, if you’re launching a new product or trying to establish your brand, display advertising can be a great way to get on (and stay on) your audience’s radar.
Overall, while display advertising can be challenging, when done right it can drive great results. Audiences exposed to digital display advertising are more engaged with advertisers’ sites.
- They stay longer, have a lower bounce rate, and visit more pages.
- 1 out of 5 users exposed to digital display advertising will conduct related searches for the advertised brands.
- Digital display increases brand specific searches up to 38% after only 4 weeks of exposure
Digital Display Advertising Strategies
Each of our Digital Display Advertising Campaign Packages will include a customized mix of the following strategies to ensure we are getting your message to the right client.
Site Retargeting: 97% of website visitors will not take action the first time they go to your website. We can track people who have been to your website and deliver ads to them for the next 30 days.
Search Targeting: We will deliver digital ads to people who are actively searching for products like yours.
Contextual Targeting: We will deliver digital ads to people who are visiting websites that relate to your specific product
Geo-Fencing: We will deliver digital ads to people who are visiting your competitors or specific locations where your potential clients are at.